etisalat and

At e&, we do more so you can be more.

Our mission is to enrich every day, every moment, for everyone we reach.

Our Vision

shar

connect

We bring people closer to everyone and

everything they love in this world.

etisalat and

international

believ

do

We build apps and products that give you

the power to do what you dream.

life

innovat

transform

We partner with large organisations and governments

to create a smarter, safer and more connected world.

enterprise

ventur

soar

We invest in the ideas and people that are

building a better future for all.

capital

Our strategy

Drive the digital future to empower societies

The future we imagine belongs to all of us. People, communities and societies around the world empowered to accomplish more.

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Reshape the lives of consumers

Our technologies are changing the way we live. From everyday moments to life’s big events, we bring more power, freedom and joy to people everywhere.

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Accelerate the economic growth of businesses

Our technologies are changing the way we work. We help businesses and enterprises lean into the future, truly transform and create real value.

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Enhance the competitiveness of countries

Our technologies are transforming global economies. We work with governments to improve the lives of their citizens through better health care, education, transport and productivity.

More

Watch

Our brand film

From the UAE to the global stage, we’ve evolved to etisalat and so much more. Not just a telecom, a global technology group in enterprise tech solutions, fintech and entertainment, tech investments and more.

Witness our journey here.